Feed the Future’s EatSafe: Evidence and Action Towards Safe, Nutritious Food

Traditional Market Photograph

Contract Start Year

2019

Contract End Year

2024

AOR

Lourdes Martinez Romero

Chief of Party

Richard Pluke

About EatSafe

EatSafe: Evidence and Action Towards Safe, Nutritious Food is a USAID-funded, five-year program aiming to enable lasting improvements in the safety of nutritious foods in informal markets by focusing on the consumer.  Program partners will implement and test a series of interventions to substantially improve food safety, working with vendors and creating consumer demand for safe nutritious foods. Read more about the program in this one-page brief.

The program will be implemented in two phases in each country:

  • Phase I — Build the foundation for success: Consolidate evidence, fill context-specific knowledge gaps, and test innovative consumer- and vendor-facing tools to create demand and reduce risk.
  • Phase II — Gather new knowledge and evidence to inform future programming: Implement a series of experimental interventions to generate new evidence on how to engage with and empower consumers to demand safe, nutritious foods.

EatSafe's Three Objectives

1

Consolidate and generate knowledge about consumer values and perceptions on food safety

2

Develop consumer-focused interventions to reduce food safety risks in traditional markets

3

Empower consumers, vendors, and market actors to demand safe, nutritious foods

EatSafe News