Feed the Future
This project is part of the U.S. Government's global hunger and food security initiative.

#AgInvestor: Nine Key Questions You Should Ask Before Taking Your Technology to Market

The following blog is based on a presentation given by Keith Wheeler, Chairman and CEO of ZedX Inc., at the AgInvestor Lab hosted by Feed the Future Partnering for Innovation.
ZedX Inc. is a company of technologists, agronomists, and meteorologists that designs, builds, and supports agricultural information technology. They design and implement state-of-the-art technologies and decision support systems to help public and private organizations throughout the world do their work more efficiently, likeseed pedigree tracking for the rice industry to improve traceability.

Keith Wheeler, ZedX Inc. CEO, has spent the last 25 years learning what it takes to bring technology to farmers. Keith says, “The rubber meets the road when you’re working with a grower and deciding how to use data to determine what you’re doing on the ground. It’s about thinking differently.” Keith has a set of key questions that he asks about each technology that ZedX develops, that serve as an excellent guide for technology developers that want to make their product commercially available.
Read Keith's questions, the full blog and video on the Feed the Future Partnering for Innovation blog.