Can Selling Drip Irrigation Supplies to Smallholders be Big Business?
Approximately 40 percent of the world's food producers are smallholder farmers, and estimates of potentially irrigable land in the developing world top 110 million hectares. So why do only three percent of the world's one billion smallholder farmers have access to drip irrigation?
This article explores how Partnering for Innovation’s partnership with DelCampo Soluciones Agricolas has helped DelCampo successfully reach the smallholder market with drip irrigation supplies, training, and support. By building personal relationships with farmers and providing a suite of support around the use of their product, DelCampo has been able to establish a successful network of salespeople working with smallholder farmers.
The full article can be found here.