Analysis of Drip Technology Market in Africa
Despite the numerious benefits of drip technology for increasing yields, few smallholder farmers use the technology and it has so far failed to reach its commercial potential. Feed the Future Partnering for Innovation recently undertook two studies that explore these factors and help companies thinking of entering smallholder markets with drip irrigation products decide if and where it is viable.
One study examines the market for drip irrigation for smallholder farmers in eastern and southern Africa, including the size and characteristics of the smallholder farmer market segment in each country, the enabling environment, and the country-specific opportunities and challenges in commercializing drip irrigation for smallholders.
The second study compares Partnering for Innovation’s three partnerships with drip irrigation companies, as well one other commercialization-focused development project. Each of these partnerships had a different approach to commercialization, providing examples of how other companies might design their entry into the smallholder market.