Extension: ICT Application in Extension
Click on the link in the right hand corner above to access the full text. This is one out of a series of fact sheets on classic and proven methods of extension delivery with lots of practical tips intended for extension practitioners, trainers and facilitators.
Summary of Extension steps and potential Information Communication Technology (ICT) application
- Effective application of ICT in extension requires a needs-driven focus, credible content and trust in the message and the messenger,
- Farmers are more likely to adopt when they see fellow farmers applying a technique, and
- An integrated approach using a range of ICT and “traditional” options should be considered.