Using ICT to Enhance Marketing for Small Agricultural Producers
These resources are part of the series "ICT to Enhance Impact of Agriculture Development."
This paper focuses on how ICT solutions can empower agricultural producers by improving their marketing capabilities, with an emphasis on smallholder farmers. ICT solutions can increase efficiencies and improve competitive dynamics in agriculture, which can raise agricultural productivity and incomes, and increases food security. While we understand that smallholder farmers face many constraints in terms of productivity and market access that may need to be addressed before tackling marketing, any increasing number of farmers and farmer groups are trying to market better. This paper is meant to help practitioners figure out if, and if so, when, ICT might be useful to those ends.
The following profile provide additional information on ICT applications and services that are related to the topic covered in this briefing paper. You can download the document at the top right of this page.
A brief profile outlining MFarm, a mobile and web-based market information system in Kenya that allows farmers to collectively sell crops and buy inputs to bulk buyers. This profile includes information on how it works, the implementer/funder, the technology used, fees, primary markets, users, business model, and impact.
The FACET project (Fostering Agriculture Competitiveness Employing Information and Communication Technologies) was a 4-year USAID-funded activity, which came to a close in September 2013. FACET provided technical assistance to improve competitiveness and productivity across agriculture sub-sectors through the use of ICT to enhance the functioning and competitiveness of agricultural value chains and facilitate trade in agricultural products across Sub-Saharan Africa.