Feed the Future
This project is part of the U.S. Government's global hunger and food security initiative.

Co-Creating Local Value Chains

This post is the fifth in a six-part series on Nuru’s rural livelihoods programming and how it helps farmers and their families take steps to move from surviving to thriving in their communities. The first post, second post, third post, and fourth post can be viewed by clicking the corresponding links. 

At Nuru, as much as we are excited when we see our farmers have incredible successes with various livelihoods, we are even more excited when we see those successes magnified through establishing and growing farmer organizations or cooperatives that can link those successful outputs (crops, milk, etc.) with larger markets and provide even more income in aggregate to these households than they would be able to achieve on their own.

With that farmer organization and economic growth in mind, Nuru believes that one of the keys to developing and balancing the rural farmer capacities necessary for shock resilience is employing grounded and adaptive market-based approaches to development. 

These types of approaches must simultaneously lay the foundation for specialization, professional record-keeping and market access, as well as ensuring that the livelihood diversification already in practice contributes to further food security. Nuru-supported farmer organizations are member-led agribusinesses with community interests represented by the very people that make up that community, like in Genda district of Ethiopia and Rebwi in Kenya. They engage with their neighbors during meetings and define responsible business practice everyday. The farmer organizations communicate with the communities down the road on crop prices, input quality and cost, and they augment and increase the social cohesion necessary for the growth of a fair and safe rural economy that puts the highest practical value on the land and its people. 

Nuru works closely with the farmer organizations for a period of years  between 4-6 years depending on their performance  providing capacity development training to leaders, boards of directors and champion members to lay a sustainable foundation for continued prosperity without the need for Nuru services. Unfortunately, even the greatest efforts of farmers and their organizations cannot prevent the crash of commodity markets and prices or stop a drought. Nuru approaches value chains with a renewed focus on what technologies, assets and investments can limit post-harvest loss and over-specialization, while ensuring rural households have diversified their commercialized production to offset market collapse. 

Moreover, Nuru acts as a mediator for farmer organizations every step along the value chain to encourage entrepreneurial actions but also to protect against exploitive interests. Most importantly, this effort to build value chains from the ground up requires motivated partners at all scales, but a diverse set of partners, locally, are a necessity. Partners like local branch officers from Kenya Commercial Bank (KCB), Ethiopian cooperative development agents and Seed Co Kenya input experts work with Nuru to deliver the services that are useful to farmers. Through pragmatic partnerships, rural prosperity and meaningful choices for rural families can be realized through co-created local value chains. 

Nuru will further discuss this topic through our experiences in an upcoming blog series on USAID’s Marketlinks. 

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