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Feed the Future’s EatSafe: Nutritious and Safe Food Access in Key Markets

Rishi Banerjee

Jan 11, 2021
Woman at EatSafe fruit market in Africa
An EatSafe market in Africa, with fresh fruit and vegetables. Photo credit: Feed the Future

EatSafe: Evidence & Action Towards Safe Food is a five-year project of Feed the Future (FTF), funded by USAID. This project aims to enable lasting improvements in the safety of nutritious foods in informal markets in low and middle-income countries (LMICs) with its critical focus on the consumer. Leads on this project implement and test interventions to substantially improve food safety, working with vendors and creating consumer demand for safe nutritious foods. The interventions are gender-sensitive and developed based on existing evidence and the generation of new knowledge on what influences food safety in informal markets.

EatSafe has three main goals:

  • Consolidate and generate knowledge and evidence about consumer values and perceptions related to food safety, gender roles and norms that may influence food-safety-related behavior among consumers, vendors and other actors in the supply chain, and quantified food safety risks in informal markets.
  • Develop and test tools for consumers and market vendors to communicate about and/or reduce food safety risks.
  • Generate evidence on how to engage and empower consumers to demand safe, nutritious foods.

The project will be implemented in two phases in each country:

  • Phase 1—Building the foundation for success: Consolidate evidence, fill context-specific knowledge gaps, and test innovative consumer- and vendor-facing tools to create demand and reduce risk.
  • Phase 2—Gathering new knowledge and evidence to inform future programming: Implement a series of experimental interventions to generate new evidence on how to engage with and empower consumers to demand safe, nutritious foods.

EatSafe is led by the Global Alliance for Improved Nutrition (GAIN), in partnership with the International Livestock Research Institute (ILRI) and Pierce Mill Entertainment and Education (PME).

The vision for EatSafe is to expand as a multi-country project, aligning specific countries with concurrent USAID missions in that region, as well as other local stakeholders. Specific activities packages, as well as focus value chains and geographies, will vary by country and will be defined in close consultation with USAID, local government and other local stakeholders. Currently, EatSafe is fully staffed and operating with Mission concurrence in Nigeria. EatSafe’s COVID-19 response market-based activities are functional in four additional countries (Kenya, Tanzania, Ethiopia and Bangladesh).


For additional information, please contact:

Bonnie McClafferty, EatSafe Project Director Global Alliance for Improved Nutrition (GAIN)
[email protected]

Caroline Smith DeWaal, EatSafe Deputy Director Global Alliance for Improved Nutrition (GAIN)
[email protected]

Lourdes Martinez-Romero, Agricultural Economist (USAID)
[email protected]

Nika Larian, Food System Advisor (USAID)
[email protected]

Filed Under: COVID-19 Food Safety Resilience

Comments

Related Resources

EatSafe Webinars and Blogs

EatSafe Webinar I - Food Safety and Nutrition: how are they connected and why does it matter?
EatSafe Webinar II - Food safety in traditional markets in Africa and Asia
EatSafe Webinar III - Measuring Performance for Food Safety
Blog: Improving Food Safety: an emerging imperative in low-income countries
Blog: Building Food Safety into Global Food Security Efforts
For Upcoming Webinars, Please Click Here

EatSafe COVID-19 Response

Nigeria Bi-weekly Market Bulletin Summary Issue 1181.28 KB
Nigeria Bi-Weekly Market Bulletin Summary Issue 2186.95 KB
Nigeria Bi-Weekly Market Bulletin Summary Issue 3193.26 KB
Bangladesh Bi-weekly Market Bulletin Summary Issue 1182.16 KB
Bangladesh Bi-weekly Market Bulletin Summary Issue 2185.23 KB
Kenya Bi-weekly Market Bulletin Summary Issue 1213.17 KB
Kenya Bi-weekly Market Bulletin Summary Issue 2214.58 KB

Resources Developed by EatSafe

Global Review of Consumer and Vendor Perspectives on Food2.26 MB
Consumer Facing Interventions to Improve Food Safety in LMIC1.21 MB
Literature Review Linking Food Safety and Nutrition1,010.14 KB
Perspectives on Food Safety - A Review of Ethnographic Studies666.14 KB
Review of Measures and Indicators for Food Safety Performance1.24 MB
Review of Food Safety Training and Media1,019.50 KB
Stories From the Forefront: Interviews with Social and Behavioral Change Communications Media Professionals612.24 KB

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