Julia Rosenbaum
Julia Rosenbaum serves as Senior Behavior Change & Integration Advisor at FHI 360’s WASH Division. Rosenbaum helped shape AED and now FHI’s behavior change approach beyond communications to incorporate the role of improved products, services and systems in catalyzing and sustaining health-related behavior change. She pioneered applications of assets-based approaches, positive deviance, habits science and other behavior change innovations across technical areas. Through the USAID WASHPlus and WASHPaLS Projects, Julia led FHI 360’s pioneering contributions to integrate WASH, nutrition and early childhood development in the BabyWASH space, including co-authoring guidance for WHO/UNICEF/USAID Improving nutrition outcomes with better water, sanitation and hygiene: Practical solutions for policy and programmes, co-developing Essential WASH Actions, A Training and Reference Pack to Supplement the Essential Nutrition Actions, conducting a critical desk review and research summary of limiting early IYC pathogen exposure to support long-term health and growth, and co-founding the Clean, Fed & Nurtured Coalition. A seasoned implementation researcher, Rosenbaum was technical manager of the WASHPaLS grants program which funded intervention research exploring biologically plausible and feasible options for improving the hygienic environment, thus reducing infant exposure to pathogens impacting health and growth (including infant playpens, animal husbandry, improved flooring). Rosenbaum holds an ScM from the Harvard School of Public Health and an undergraduate degree from the University of Michigan in Medical Anthropology. She has worked extensively in the Americas, South Asia, East and Southern Africa.