Feed the Future
This project is part of the U.S. Government's global hunger and food security initiative.

What Is a Value Chain? The Example of Aquaculture

A value chain is the entire series of activities and transactions needed to make a product and deliver it to consumers.

Below is an infographic that represents the different steps that constitute a value chain, taking the example of fish farming (aquaculture), from fish eggs in farms to the consumers’ plates. A value chain is a key concept to understand agri-food system economics and development. It considers all the stakeholders that intervene and interact in food production and consumption. It shows the links between different activities and economic sectors.

Recent studies show that aquaculture is fast developing in SE Asia and challenges previous assumptions, for example that aquaculture is mainly for export. They show that farmed fish is mainly consumed locally, can be a main source of protein for the poor and contribute to food security. The question is also open regarding the possibility of a comparable fish farming development in African countries.

Click on the image to see the entire infographic.

Activity 1: Hatchery

Net pen enclosures are used to spawn (mate) adult fish in order to produce eggs.
Incubation: Fertilized fish eggs are hatched in tanks.

Activity 2: Fish Feed Manufacture
Fish feed constitutes 70 percent of the fish farm production costs. Most fish feed is made of rice bran and peanut oil cake. Manufacturing fish feed is a business in itself. Manufactured fish feed pellets that help fish grow faster are used by around 20 percent of farms.

Activity 3: Nursing
Recently hatched fish (“fry”) are raised in nursery ponds until they are big enough (“fingerlings”) to sell to fish farmers. This takes several months.

Activity 4: Raising Fish
Fish are raised in ponds on a mixture of large, medium and small farms.

Activity 5: Logistics
Most of the fish goes to Yangon’s wholesale market by boat. Yangon is the largest city in Myanmar. Ice is used to keep fish cool during transport.

Activity 6: Marketing
20 percent of the fish is exported, mainly to the Middle East.
More than 75 percent of the fish is sent to the major wholesale market in Yangon. From there it’s delivered to other urban wholesale markets by trucks and buses. Fish from wholesale markets is distributed to smaller urban and rural retail markets throughout the country.

Activity 7: Consumers
80 percent of the farmed fish is consumed within the country, in urban areas and in rural villages. It is eaten at home and in restaurants.

Fish is an important food in Myanmar where it accounts for a significant share of the household food budget. Fish contain a variety of nutrients: one serving of rohu, the main fish eaten in Myanmar, can contain 16.6g of protein, 5g of vitamin B12, 290g of potassium and 1.4g of omega 3 fatty acids.

Ben Belton, Let them eat carp: Fish farms are helping to fight hunger, The Conversation, March 8, 2018

Ben Belton, Mateusz Filipski and Chaoran Hu. May 2017. Aquaculture in Myanmar: Fish Farm Technology, Production Economics and Management. Feed the Future Innovation Lab for Food Security Policy Research Brief 37. East Lansing: Michigan State University.

Infographic drawings by Peter Shutt.


Hi, all.  I'd like to see this value chain infographic, but the link is broken.  This is what comes up: "dotCMS: Page not found (404 error)".  Can you help, or send it to me at pdecosse@chemonics.com.  good work!