Webinar: A Customer-Centric Lens for Good Agricultural Practices
While Good Agricultural Practices (GAP) can help farmers achieve high quality yields, the long list of principles that apply to on-farm production and postproduction processes can be difficult for smallholder farmers to adopt. An adaptive approach to GAP requires market actors and implementers to take a customer-centric approach — understanding the experiences, motivations, aspirations, and constraints of individual farmers and tailoring products and services to their specific contexts and needs.
Adaptive GAP focuses on:
- Segmenting farmers based on factors that will determine the most appropriate GAP, such as net revenue and cultural and social norms; and
- Identifying pathways for adopting and maintaining GAP by segment
Building on Agrilinks' extension theme for September, join us for the first webinar in MEDA INNOVATE's learning series. The presentations and discussion will focus on the benefits of adaptive GAP, how they relate to customer centricity, and how implementers can incorporate this approach in their programming. Presenters will draw on practical lessons and best practice from INNOVATE's diverse project portfolio, and share insights into challenges and opportunities for adaptive GAP from the Chithumba model for soybean farmers, implemented by INNOVATE partner Agronomy Technology Ltd. (ATL) in Malawi.
About MEDA INNOVATE's Learning Agenda
This webinar is presented by the MEDA INNOVATE initiative. INNOVATE - Adoption of Agricultural Innovations through Non-Traditional Financial Services, is a three-year project implemented by MEDA and funded by the International Development Research Centre (IDRC). The learning agenda will assess the potential of non-traditional finance to promote agricultural innovation adoption among smallholder farmers across East Africa, South America, and South Asia. INNOVATE’s learning resources are tailored to provide policymakers, implementers, and donors with practical insights and forward-looking solutions.
We invite you to explore our publications, blog posts and other resources produced by our partners: www.meda.org/innovate